VENZZY
How could we create a physical retail experience that will be meaningful?
Yasemin Dirik
Project Description
The philosophy behind this concept is to be centered around enhancing convenience, efficiency, and personalization in the shopping experience. By placing these vending machines in various high-traffic locations, the aim is to provide easy access to clothing items tailored to the specific needs of each location's demographic.
The use of technology, such as AI for measurements and a drop-and-go return mechanism, adds a layer of convenience for customers. Additionally, the ability to physically feel the fabric through the packaging before opening it allows customers to make more informed decisions and potentially reduces returns, enhancing the overall shopping experience.
Insight
Initial research highlighted issues such as the time-consuming nature of traditional retail shopping, the lack of personalized experiences, and the inconvenience of returning items.
Idea
The idea stemmed from recognizing the growing demand for convenient shopping experiences and the limitations of traditional retail models. I aimed to address these challenges by leveraging technology to create a novel solution.
Impact
The desired outcome of the project is to revolutionize the retail experience, providing customers with a seamless, convenient, and personalized shopping journey. I aim to create a network of vending machines offering a curated selection of clothing items tailored to diverse customer needs.
Yasemin Dirik
I am from Turkey, Izmir. As a designer, I like to apply my culture into my designs, identity is very important to me when it comes to creativity. I like to chase problems for better solutions.