Montserrat de Grau-Amezcua
Google Alma: Curate Your Aspirational Self
How can a digital platform leverage a user’s data and information in the context of self-development?
Alma is a digital platform that organizes your Google data factored along with your personal goals to provide accurate assistance through Google Assistant to help you achieve those goals. Explore and navigate goals using Google Maps, or discover goals augmented to the world around you through Google Lens for a path of continuous authentic self-development. Accomplish goals, develop knowledge, acquire skills, and be more connected, not only to the world around you but to yourself. Gain the self-knowledge and understanding of your potential, purpose, and possibilities in life.
Insight
While Google’s ultimate goal is organizing the world’s information and making it universally accessible and useful, what I’m proposing with Google Alma, is exploring a more emotional side to this ideology. Google is a ubiquitous tool and has the means to gain and leverage the information that can help users on a deeper level. Google assistant is the perfect intermediate for this, already providing individuals with their very own personal Google. Like most virtual assistants, Google Assistant is great at answering questions, but these answers can also help people achieve their goals.
Idea
Our mission is to organize a user's information, making it accessible and useful in the context of self-development.
Google alma identifies compatible experiences and challenges that match a user's Google data and factors it with their goals. Google alma does this by implementing Big Data Analytics to turn a user's data into actionable and comprehensive insights. With the use of server-less data analytics and machine-learning platforms, Google has the means to use the information they receive from a user to give them a personalized self-development journey, and the assistance and tools to curate their aspirational selves.
Impact
By providing proactive assistance through the on-demand Google Assistant, users experience a path for continuous and authentic self-development. Users can accomplish their goals, develop their skills, and acquire knowledge. They become more connected, not only to the world around them but with themselves. They gain self-knowledge and understanding of their potential, purpose, and possibilities. Ultimately, giving users the motivation to continue to develop and grow.
Biography
Montserrat de Grau-Amezcua, is a UI/UX designer based in Toronto. She uses a human and user-centered approach towards problem-solving, focusing on strategic innovation. She strives to find the balance between meeting the needs of people while also leveraging the potential and possibilities of technology to create effective solutions.