Maria Fresco
Sal: Freedom Through Literacy
How can one achieve financial freedom?
A platform where the goal is to provide people with the financial knowledge, skills, and resources they need, when they need them, and according to their financial status and literacy. The knowledge is catered to the individual. This includes providing people with the knowledge to set financial goals and allocating assets across investments while keeping in mind and understanding limitations and requirements.
Insight
The world has moved from an Industrial Era where people work for money, into an Informational Era where people need to understand how to make their money work for them. Financial freedom comes from financial literacy. Financial literacy embodies knowledge and skills which allow people to set financial goals and allocate assets across investments while keeping in mind and understanding limitations and requirements.
Idea
Sal comes from a place that understands that many reasons can influence why a person isn't financially literate. Sal works to target and eliminates any limitations a person might have to achieve financial freedom. The concept behind Sal is very simple. A platform that provides people with the financial knowledge and skills they need, when they need them and catered to every individual.
Impact
Becoming financially literate is a process of major importance in the world we live in today. Financial literacy is the only way to financial freedom. Through allowing people to grow their knowledge and skills at their own pace, according to their own knowledge, as well as financial status, Sal paves the way for people to achieve financial freedom.
Biography
As a designer, Maria believes empathy plays a big role in everything we do. She thinks it is important to recognize that everyone is different, and so is the environment that each one of us interacts within our everyday lives. Design has been her passion ever since she recognized it was a great way to join her love for the arts and the sciences together. Art brings creativity and breaks boundaries in human experience, while science looks at the world through a more analytical scope. To her, design should do just that, elevate human experience while making sure all the factors are taken into account and meaningful, honest, and long-lasting impact is being created.