INPACKED: Backpacks for Social Justice
What would an anti-oppressive soft goods brand, actively working towards ending socioeconomic oppression look like?
INPACKED is non-for-profit soft goods brand, actively working towards ending socioeconomic oppression by nesting knowledge on power, prejudice and privilege in it's consumer products. INPACKED employs marginalized youth to unpack oppression through an anti-oppressive making therapy and support them in reframing negative internalized beliefs. The artwork and messages created by youth are transformed into soft goods for the retail market, facilitating empathy and accountability in consumers.
