Dayna Konopelny
Shop+
In collaboration with Davis Ladouceur
How might we treat every purchase as an investment?
Imagine if everything you purchased was an investment — and that you could keep track of everything you owned to help avoid making repetitive impulse purchases. Now imagine reselling your goods with the click of a button at the optimal price.
All of this is possible with Shop+, an extension of Shopify’s Shop App. Shop+ gives the consumer agency to buy products that align with their emotional wealth, manage their personal inventory of things, and sell whenever they want.
You’re pretty special, and so are your things. So let’s start taking care of them and start buying beyond the checkout. To view the full project, go to beyondthecheckout.com
Insight
This project began as our two individual projects that merged together halfway through the year. Together our project covers research on values and the resale market. Both of us are business-minded and we wanted to create an opportunity to help the consumer. Our mutual love for creating real-world solutions drove us to create our final project.
Idea
The idea behind Shop+ is to encourage individuals to view every purchase as an investment. By creating a solution that gives individuals the tools they need to make informed purchases, individuals can begin to shop in a more circular way. Our project looks to forecast everything and inventory all goods to create a better home management system. Our project adds value by providing the consumer with agency to purchase based on values and for businesses to engage more with consumers.
Impact
This project changes the flow of goods in the world. It becomes easier to opt for pre-owned items and to resell these items. It uses the Shop app’s existing data from customer purchases in an intentional and useful way. This system strives to bring the customer experience beyond the checkout, and changes the way in which business and customers engage. An overarching impact is the increased ease to participate in a more circular flow of goods easily and effortlessly.
Biography
As a thinker, Dayna is inquisitive, innovative, and business-minded. Dayna sees the possibility for design thinking to create business ideas and opportunities. Her favourite things to say are “What if” and “Imagine”, and learns new skills by implementing her ideas. In her spare time, Dayna runs a start-up, Emilka Kono, which upcycles cultural textiles and denim jackets - giving them a new life and home.