Ashley Butac
Foodie
How might we create a unique online food service experience that caters to the core values of millennials?
Millennials are the priority audience for food delivery services as they spend the most on prepared food, compared to any other generation. Foodie puts you at the centre of everything. We listen to your needs, wants, and desires so that you can have the ultimate experience when ordering takeout food. Foodie was created for you - with your core values in mind. These core values: experience, health, sustainability, and convenience is what makes Foodie unique. We want to be more than just your regular UberEats. With roughly 9.5 million millennials in Canada, we have the power to elevate and reshape the game.
Insight
Foodie focuses on 4 main values: experience, convenience, health and sustainability. We know that experiences are a bigger part of yourselves than your material goods. Foodie is all about story-telling. This is especially true for millennials who value individuality, uniqueness, and adventure. Driven by technology and an on-demand culture, Foodie allows you ultimate convenience with ordering and returning your meal box - we do the work. Millennials are the most health conscious generation. Foodie offers many healthy food options from your nearest Loblaws. We know you care about what you consume and have a holistic view towards what healthy is. Foodie wants to help you save the planet. We want to help you make a positive impact on the world. Millennials believe corporations have more power to solve global problems than individuals - which is what Foodie is about.
Idea
Foodie is a mobile food application in partnership with Fittbo and Loblaws. The lunch box has different compartments for a healthy balanced diet. This includes compartments of ½ vegetables, ¼ protein, ¼ starches and 2 mini snacks on the go. Loblaws provides the fresh, healthy and indulging foods you love. Foodie works with both these companies for users to have the ultimate takeout experience. Users are able to build their own box, share your own in the Foodie community and save other creations from other users. We’ve also got you covered with the nutritional facts so you know what you're putting in your body. We know you care about the planet as well. Foodie reduces waste by allowing users to schedule a return or swap for a new meal box. We want to elevate your takeout experience.
Impact
Foodie is all about changing the game in the food delivery service. This application is not just about click and order. We want you to enjoy using our application and take your time because you are the creator and no one else. We want you to have fun and be able to create and share - at the same time help save the planet. We don't want to give you just “food” we want to give you healthy, fresh, appetizing food that is more likely to be so much healthier than your go-to fast food chain. We want to make an impact on your lives as it matters to us the most.
Biography
Ashley Butac is an industrial designer at OCAD U. What "industrial design" means to her was always something she questioned and changed throughout the years of her studies. However, she thinks she finally knows what it means to her. She believes industrial design is all about understanding and empathizing with the user. She loves to really take the time to deeply learn the users needs, wants and desires. By creating this personal connection, Ashley is able to understand where the problem lies and how she can create a design solution fit for her client or user. Her dream is to create positive, genuine impact on peoples lives through design.